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About Us

Finding Inspiration in Your Dog!

We believe in the power of natural botanicals to protect and nourish your furry friend’s skin. Our handmade apothecary skincare line is tailored specifically for dogs, using only the freshest, most botanical-rich ingredients available. We love dogs and want to help you provide them with the very best care. If you're looking for organic, eco-friendly dog skincare products that are both safe and effective, look no further than Poochology.

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Our Story

Our story begins with Ludo, our founder and CEO—yes, he’s a dog! Diagnosed with skin cancer, Ludo lived an incredible 18 years, thriving for five years after his diagnosis. His journey inspired his dog mom to dive deep into K9 nutrition, anatomy, and integrative health, uncovering shocking truths about misleading skincare and food packaging for dogs. Now, we're on a mission to share this knowledge with dog parents everywhere through our new store and online shop. It’s an honor to help dogs live longer, healthier lives—together, let’s give our pups the care they deserve!

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Meet The Team

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